This is one of my favorite concept. This microsite will have some transition gimmick, that is when you start your journey, you will be taken to enter the deepest and darkest ocean by some animation. The grand concept is to show the participant the truth of our ocean condition and to save the creature of the sea which endangered. Unfortunately, our digital strategist doesn’t meet the deal with their digital marketing. So, this activation cannot be realized.
Jakarta Aquarium
Date
July 17, 2017
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